Posted in SFI News

7 Quick Tips For Naming Your Product

A product’s name can often make the difference between best seller, and total dud. Here’s some tips to help you choose a name for your…

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Posted in SFI News

Try To Be A Little Weirder

There is a school of thought that says when you are choosing a niche, find something small and highly targeted. And that can be great…

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Posted in SFI News

How to Add 836 Million Potential Readers To Your Website or Blog

English is a very common language, but Mandarin Chinese is even more common – to the tune of 836 million people (or more, depending on…

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Posted in SFI News

Is Video Blogging A Good Idea? Maybe Not…

Which would you rather do – spend two hours thinking of a great blog post idea, researching that idea, writing the post and finally editing…

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Posted in SFI News

News Jacking

How to Inject Your Ideas into a Breaking News Story And Generate Tons of Media Coverage There’s a book out with the above title, and I…

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Posted in SFI News

How to Change Your Prospect’s Mind

As marketers we’re always trying to get into our customers minds so we know what they’re thinking. Once you know what they’re thinking, you can…

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